Cover of Merkebygging

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Merkebygging

Sarah Joy Lyons-Kokkin, Ingunn Elvekrok, Gry Agerup, Arne Berg, Elin Bolann, Runar Døving, Kristen Albert Ellingsen, Line Mathisen, Carina Johansson Nyvoll, Øyvind Rage, Anita E. Tobiassen, Gunhild Wedum, Jonas Karlsen Åstrøm · 2025

branding, brand identity, customer loyalty, marketing strategy development, co-creation, merkevarebygging, merkeidentitet, kundelojalitet, markedsstrategiutvikling, samskaping

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